Lou Bortone grew up in the TV industry and has been involved in all aspects of the entertainment business for more than 20 years. After working in television and radio in Boston, Lou landed his first entertainment industry gig as National Promotion Manager for E! Entertainment Television in Hollywood. Later, Lou rose up the ranks at the Fox Kids Network, eventually becoming a Senior Vice President at Fox Family Worldwide, then a division of Fox.

Today, Lou is a writer, producer and online branding consultant who teaches entrepreneurs how to build breakthrough brands on the Internet, with services such as online video branding, brand coaching and creative support. Lou also produces a weekly unique and light-hearted video blog called LouTube. (www.LouTubeVideos.com) He is also a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified coach. Lou’s website is at: www.OnlineVideoBranding.com.